[vc_row][vc_column][vc_custom_heading text=”Questions and answers about Elumen hair dye” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][vc_tta_accordion active_section=”” collapsible_all=”true”][vc_tta_section title=”How is Elumen different from other hair colours?” tab_id=”1″][vc_column_text]Elumen beats conventional hair dyes in both manageability and colour fastness. Your hair will shine and stay bright for months instead of weeks. According to advertising claims, Elumen has 76% more colour intensity than acidic colors and 37% more gloss. Elumen comes in a wide range of colours and can be freely mixed and matched.
The effect of Elumen is based on a direct dyeing technique and therefore does not damage the hair. It does not contain any chemicals found to be hazardous in acid dyes.
The Elumen does not contain hydrogen peroxide, ammonia or PPD and does not contain phenylenediamine or its derivatives.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Will Elumen bleach?” tab_id=”2″][vc_column_text]No, Elumen just adds colour to the hair. However, it can be used on blonde and bleached hair, for example, to get rid off unwanted yellow tones. For this, we particularly recommend SV10 and AB9.
You can find the lighteners in our range here.[/vc_column_text][/vc_tta_section][vc_tta_section title=”How do I choose the right colour?” tab_id=”3″][vc_column_text]Elumen is divided into cool and warm tones. Cooler shades tend to turn green and warmer shades tend to turn red.
The shades of Elumen are quite dark in relation to the shade darkness level. While 1 is the darkest possible and 10 is the lightest possible, for Elumen it’s a good idea to think of each shade as one degree darker. The colour can be applied to white paper before application and soften with Clear if it seems too dark. In addition, all shades can be mixed together. It may take a few tries before you find the right mixing ratios, so don’t be discouraged![/vc_column_text][/vc_tta_section][vc_tta_section title=”Does Elumen cover the greys?” tab_id=”4″][vc_column_text]Two new shades were added to Elumen in autumn 2019, giving 100% grey coverage: NN6 and NN8. Other shades will not cover, but will fade greys naturally. The grey coverage of the other shades is about 30%.[/vc_column_text][/vc_tta_section][vc_tta_section title=”How much colour do I need?” tab_id=”5″][vc_column_text]One bottle is enough for 3-4 applications to dye root regrowth alone. For short hair you use about 50 ml, for hair down to the shoulders about 100 ml, for hair down to the shoulder blades about 150 ml and for hair down to the tailbone about 200 ml. (Note that Tools has a handy measurement scale!)
In addition to the length and thickness of the hair, the amount needed is mainly influenced by the porosity of the hair. The first few coloring sessions may consume significantly more dye, as Elumen practically builds up a hair’s breadth.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What does Elumen smell like? What is its composition?” tab_id=”6″][vc_column_text]The colour smells like cosmetics. Its consistency is a little more runny than gel, almost like a conditioner.[/vc_column_text][/vc_tta_section][vc_tta_section title=”How does Elumen fade?” tab_id=”7″][vc_column_text]Elumen remains the same colour when it fades, but its brightness decreases and it becomes transparent, so to speak.[/vc_column_text][/vc_tta_section][vc_tta_section title=”How do I get the Elumen hair dye off?” tab_id=”8″][vc_column_text]In addition to Return, bleach washes, oil treatments and deep-cleansing shampoos, for example, can help with colour removal. Read Saara Sarvas’ experiences on the subject here.
Elumen is easier to get out of hair than regular hair dye, but there is no 100% guarantee that the hair will return to its original colour.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What if there is leftover colour?” tab_id=”9″][vc_column_text]Elumen is preserved in the same way as other straight colours, i.e. cap it and store away from direct sunlight.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What do Cool, Warm and Pure mean?” tab_id=”10″][vc_column_text]Goldwell has divided the Elumen colours into sections according to their shade, i.e. cool and warm. Glowing, highly pigmented rainbow shades are Pure shades.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Can I dye over Elumen with regular hair dye?” tab_id=”11″][vc_column_text]Yes, Elumen will adhere to regular hair dye, but several coats may be needed.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Where can I find pictures of the final results?” tab_id=”12″][vc_column_text]You can find Elumen colourings on Google Image Search, YouTube and Pinterest, for example.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What is the exposure time of the colour? And how is Lock used?” tab_id=”14″][vc_column_text]This professional colour does not come with instructions, so we have put them together on our website.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Can Elumen be mixed with conditioner and used to maintain colour?” tab_id=”15″][vc_column_text]Unfortunately, the colour doesn’t work if you mix it with conditioner. Elumen itself is such a pigmented and permanent colour that in most cases it does not need colour masks or other maintenance.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What to do when Elumen does not stick to my untreated hair/root growth?” tab_id=”16″][vc_column_text]We recommend you try Prepare, which increases the acidity of the hair and optimises the electrical charge of the hair. Make sure your hair is clean and dry, as an oily scalp can make it harder for the colour to stick. Read more in the instructions.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Will the colour stay on better if I extend the application time?” tab_id=”17″][vc_column_text]Elumen will dry on the surface of the hair and extending the application time will not give better results. However, there is no harm in extending the exposure time, for example, the shade will not become darker if the dye is on for two hours.[/vc_column_text][/vc_tta_section][vc_tta_section title=”How do I get the stains off?” tab_id=”1493293534766-b7a9a152-5989″][vc_column_text]Colour stains come off with washes, but the range also includes a cleanser called Clean. Surfaces can be discoloured with products such as window cleaner, abrasive cleaner or disinfectant.[/vc_column_text][/vc_tta_section][vc_tta_section title=”I don't want to change my hair colour, but I would like to experience the shine of Elumen” tab_id=”1493311924563-5f6326c7-8ac5″][vc_column_text]For the benefits of shine alone and improved hair condition, use colourless Clear.[/vc_column_text][/vc_tta_section][vc_tta_section title=”How does Elumen treat hair?” tab_id=”1493382684671-a34ce414-e8be”][vc_column_text]Porous areas in the hair scatter light, which can make hair look unpolished and lifeless. The Elumen dye fills the porous areas of the hair, thus correcting the hair structure.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What products are included in the range?” tab_id=”1493384074766-59d0817c-330d”][vc_column_text]The range includes Prepare, a gentle Color Shampoo, Lock a colour seal, a leave-in conditioner, Return a colour remover, Clean a stain remover and of course the colours themselves and Elumen Tools a colour application tool. New products for autumn 2019 are Thickener, Conditioner and Mask.[/vc_column_text][/vc_tta_section][vc_tta_section title=”How does colour work and how can it be so durable?” tab_id=”1493385522137-cb031769-cbb9″][vc_column_text]Elumen works by using direct dye pigments that are absorbed deep into the hair with a natural electrical charge. Under normal conditions, the hair has a negative charge, as does Elumen, which has an acidic pH. Thanks to its acidic pH, the dye momentarily changes the intrinsic charge of the hair: the internal charge of the hair becomes positive and attracts the negatively charged pigments like a magnet. Because the colour pigments are so small and surrounded by a film that prevents them from sticking together, they manage to penetrate deeper into the hair. The colour molecules are protected inside the hair away from external stresses, ensuring exceptional colour fastness.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What are the ingredients in Elumen?” tab_id=”1561219167765-37b8d9bb-0315″][vc_column_text]Elumen hair dyes do not contain ammonia or oxidizing ingredients. All colours have the same basic ingredients – the only difference between the colours is the pigments and their ratio. The basic ingredients are water, propylene carbonate, xanthan gum, etc. More information about the ingredients here. Each product page contains a list of the ingredients in that product.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Alkalinity, pH, plus and minus. So what?” tab_id=”1560950715246-8ca45ec5-c65c”][vc_column_text]Low pH is acidic and high pH is alkaline.
The pH of Elumen care products is close to the skin pH (4.7): the shampoo pH is 3.73, the conditioner 3 and the treatment spray 4. An acidic shampoo seals the hair follicles and does not dry out the scalp.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What does direct colour mean?” tab_id=”1560954219726-8fd802b2-cbb1″][vc_column_text]Direct dye means a dye that works without an oxidant.[/vc_column_text][/vc_tta_section][vc_tta_section title=”I don't understand any of these colouring terms. So what stays and what doesn't?” tab_id=”1562243667650-fdfb0fc3-4c11″][vc_column_text]Permanent colour is a long lasting colour. It changes the hair’s pigment permanently. In addition to Elumen, our range of permanent colours includes Nectaya and Topchic.
Semi-permanent is a temporary colour. It’s a colour that stays in the hair for a while, but wears off with washes. Our range of shades includes Elumen Play and Soft Color. The semi-permanent colour usually lasts about 5-12 shampoo washes.
Demi-permanent is a lightweight colour that lasts longer than tint. Among these, we offer Colorance. Demi-permanent colour usually stays in the hair for about 12-24 washes.
Both can be used to darken or lighten a permanent or your own colour and have a shorter exposure time when dyeing than a permanent colour. Neither of them contains ammonia. Demi-permanent has ingredients that slightly open up the hair structure to allow the colour to penetrate – semi-permanent just adds colour to the surface of the hair.
Semi and demi colour comes off faster with a deep cleansing shampoo. They do not leave visible root growth, but they do not cover the gray. You can put a semi and a demi colour on top of a permanent colour and vice versa.
Thanks to Goldwell ingenious Master Colour Palette, the shades of Goldwell different colour ranges (Topchic, Elumen, Colorance and Nectaya) are directly compatible.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]